Industry Insights

BTL for First-Time Buyers and Day-One Ltd Cos: Is the Industry Catching Up?

West One highlights how specialist lenders are adapting BTL products for first-time buyers, landlords, and Day-One Ltd companies.

The way people buy rental property is changing. Since April 2020, UK landlords can no longer deduct mortgage interest from rental income and instead only receive a 20% basic-rate tax credit on those costs. As a result, many landlords now set up special purpose vehicles (SPVs) to hold buy-to-let properties, since companies can still treat mortgage interest as a full business expense.

Additionally, many younger people are looking to diversify their investment portfolios. Property is often seen as a relatively stable asset class, attracting not only first-time investors but also accidental landlords (who opt to let their property instead of selling or living in it). This mix of motivated and accidental landlords has contributed to a notable increase in young property investors over the past few years.

Despite this growing demand from new borrower profiles, high street banks are still very limited in their appetite for buy-to-let lending, mainly opting to lend on simple property types and to the traditional buy-to-let landlord. Many of them only lend to individuals and are highly reluctant to lend to accidental landlords.

Specialist lenders, meanwhile, have gradually been adapting to these shifts. More lenders are now offering tailored products for SPVs and first-time landlords, recognising that younger investors and limited companies require different approaches compared with traditional buy-to-let borrowers. However, product choice and guidance can still be limited, meaning investors face hurdles when trying to secure finance for their property investments in the modern lending landscape.

At West One, our flexibility and expertise means we are willing to lend to first-time buyers, first-time landlords (incl. CBTL) and new limited companies. Our most recent innovation in the buy-to-let space is Day-1 remortgages where clear value has been added to the property since purchase, with many more innovations coming soon.

About West One

West One is a leading provider of specialist property finance, offering a comprehensive range of solutions, including Bridging loans, Buy-to-Let mortgages, Development finance, First and Second-charge mortgages.

With a strong reputation for flexibility, speed, and a customer-first approach, West One caters to property investors, developers, and homeowners seeking tailored funding options.

Our expert team works closely with brokers and clients to deliver bespoke solutions, even for complex cases that traditional lenders may overlook. West One combines deep industry expertise with a commitment to innovation, helping clients achieve their property goals. With a strong track record and a focus on building long-term relationships; West One a trusted name in the specialist finance market.


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About Fiducia Commercial Network

Fiducia Commercial Network is a commercial finance \’Appointed Representative\’ network created to allow independent firms to provide commercial property finance and trading business finance options to their existing client base and network.

Joining the network provides opportunities for professional brokers to offer a full range of commercial finance solutions by acting as an Appointed Representative (AR) with the full support of the Fiducia Commercial Network team.

The Fiducia Commercial Network membership includes FCA authorisation and reporting, PI insurance, and NACFB membership, plus business, compliance, finance, system, and admin support from a company with over 20 years\’ experience in commercial finance.

If you\’d like to discuss joining Fiducia Commercial Network or you\’d like to apply to become an Appointed Representative…


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