Somo is bringing back its standout Black Friday promotion for one month only this May, following overwhelming demand and broker feedback from last year’s campaign.
Running from Tuesday 5th May to midnight Friday 29th May 2026, the offer gives brokers and their clients the flexibility to choose where they save the most:
Up to £4,000 refunded on valuation fees OR up to £4,000 refunded on lender legal fees – paid back on completion.
The original Black Friday campaign proved to be one of Somo’s most successful to date, driving a significant uplift in activity and reinforcing the lender’s reputation for putting brokers and borrowers first with Somo committing to pay £302,915 of borrowers’ fees during last year’s promotion.
Somo momentum
At a time when speed, flexibility and cost control are critical, Somo’s May promotion is deliberately simple: give brokers a choice that helps unlock deals.
Whether it’s reducing upfront costs or keeping momentum on time-sensitive transactions, the offer sits squarely within Somo’s broader proposition – making bridging easier through smart, practical solutions.
Daniel Hobbs, CEO of New Leaf Distribution, commented:
“Having the option to choose where the saving mattered most was a big win for my client. We went with free legals, which took the pressure off and kept things moving.”
A track record of delivery
Somo’s approach combines speed, experience and a willingness to look at cases differently:
• Any business purpose
• Decisions in as little as 30 minutes
• Smart use of AVMs and desktop valuations to avoid unnecessary delays
• Lending based on Open Market Value, not restrictive time-based valuations
Real deals. Real impact.
A recent Black Friday case highlights how the right saving at the right time can make all the difference:
A broker working on a time-sensitive buy-to-let purchase in North West London needed to keep costs down and momentum high. By opting for free legals, the borrower saved over £1,300, helping secure a £198,750 first charge bridging loan at 75% LTV under Somo Prime – and complete in time to secure the asset.
Jade Keval, Sales Director at Somo, said:
“Last year’s Black Friday promotion showed us just how valuable flexibility is for brokers and their clients. Every deal is different so giving people the choice to save where it matters most can be the difference between a deal progressing or falling away.
Bringing this back for May is about listening to our brokers and doubling down on what works. It’s another example of how we’re always looking for ways to make bridging easier, more accessible and more practical in the real world.”
One month only
The promotion is available on eligible deals locked in between 5th May and 29th May 2026, with refunds of up to £4,000 on either valuation or lender legal fees, paid on completion.
About Somo
Somo is a specialist bridging lender with over a decade of experience in providing bridging finance solutions. We specialise in First, Second and Equitable Charge loans and we offer a wide range of products tailored to fit the diverse needs of borrowers.
We’re constantly finding better ways of bridging by asking – why make bridging difficult? So whether you're an expert or new to bridging, we make the process clear, fast, and hassle-free.
