February 3, 2025

Why Planning and Cashflow Management Are Key to the Professionalisation of the Buy-to-Let Market

paul huxter, Head of intermediary sales and distribution.
When discussing the importance of planning and cashflow management in the Buy-to-Let (BTL) market, it’s vital to consider the challenges faced by landlords, whether a first-time landlord or investors with portfolios. 
The Cashflow Challenge

Cashflow disruptions can significantly impact landlords’ current operations and future investment plans. Whether it’s rental voids, unforeseen circumstances or increases in Bank of England (BoE) interest rates. In particular, the later has been prominent over recent years, as we saw BoE raise interest rates from December 2021 rates (0.10%) with respite coming three years later in August 2024 (5.25%). Landlords would have undoubtedly seen increases in their monthly payments or those looking to invest may have seen affordability become a challenge. These changes underscore the importance of robust financial planning to withstand market fluctuations.

Supporting Landlords Through Financial Complexity

For landlords struggling with cashflow or dealing with previous credit blips, West One provides tailored solutions through tiered product ranges (W1–W3). Specifically, our W3 range is designed to accommodate borrowers with previous credit issues, helping them continue their investment journeys despite past challenges.

Borrowers looking to invest in a more demanding interest rate environment can benefit from products with fee options. At West One, we have a range of fee options, and while they may not suit all borrowers, they have been designed to provide options.

A fee at the start of a term can provide a lower rate during the length of the product. We don’t provide a ‘one-size fits all’ model, we offer flexibility, and options for borrowers through our criteria and underwriting approach.

The Optimism in Buy-to-Let

Despite speculation in the mainstream media about the “death of Buy-to-Let,” driven by tighter profit margins, anticipated legislation like the Renters’ Reform Bill, tax changes, and evolving EPC requirements, the market remains resilient. We strongly believe there shoud be real optimism for investors. 2024 figures from UK Finance highlight a 13% year-on-year increase in new BTL purchase activity compared to 2023. These numbers reflect the sustained demand for BTL properties.

Landlords must adopt a strategic approach, with the space continue to professionalise. Success in this evolving sector will depend on thorough planning, accurate financial forecasting, and choosing properties with strong yield potential. Having a clear long-term strategy is no longer optional; it’s essential for navigating today’s dynamic market.

At West One, we remain committed to supporting landlords in their journey towards property investment.

About West One

West One is a leading provider of specialist property finance, offering a comprehensive range of solutions, including Bridging loans, Buy-to-Let mortgages, Development finance, First and Second-charge mortgages.

With a strong reputation for flexibility, speed, and a customer-first approach, West One caters to property investors, developers, and homeowners seeking tailored funding options.

Our expert team works closely with brokers and clients to deliver bespoke solutions, even for complex cases that traditional lenders may overlook. West One combines deep industry expertise with a commitment to innovation, helping clients achieve their property goals. With a strong track record and a focus on building long-term relationships; West One a trusted name in the specialist finance market.

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Fiducia Commercial Network is a commercial finance ‘Appointed Representative’ network created to allow independent firms to provide commercial property finance and trading business finance options to their existing client base and network.

Joining the network provides opportunities for professional brokers to offer a full range of commercial finance solutions by acting as an Appointed Representative (AR) with the full support of the Fiducia Commercial Network team.

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