Fiducia Commercial Network welcomes new Marketing Manager, Michelle Bateman.
Fiducia Commercial Network is delighted to confirm the appointment of their new Marketing Manager, Michelle Bateman.
Michelle joins the team at an exciting time in the company’s expansion to lead and manage the marketing strategy for the growing network. She will work closely with the team to deliver an excellent end-to-end experience for our member firms.
With over 15 years of experience in financial services and FCA-regulated marketing, Michelle brings vast industry knowledge and extensive marketing and development expertise to the team at a crucial time in the company’s expansion.
Fiducia Commercial Network works with commercial brokerages of all shapes and sizes, each at a different stage of their business journey. The team must get to know the members and their businesses to provide the expert support that forms a core part of the network offering.
“As a marketer, business growth and customer care are extremely important to me. I love nothing more than when a business’s core values resonate with me, and Fiducia Commercial Network does just that.”, said Michelle.
“The support we provide to different businesses within our network, whether financial, administrative, compliance, business development, or marketing, is outstanding and will only improve as we grow.
“It’s truly inspirational to be surrounded by a team so passionate about understanding their customers and delivering exceptional service. I can’t wait to see what we achieve together.”
Michelle’s expertise spans the entire marketing mix. Her appointment will accelerate plans to increase awareness and promote Fiducia Commercial Network’s benefits to a wider audience while providing much-needed support to the team and its existing members.
Following a successful end to 2023, where the network team experienced rapid expansion, the commercial finance ‘Appointed Representative’ network has ambitious growth plans. This latest hire adds further strength, enabling the successful delivery of the Network proposition.
Fiducia Commercial Network’s Managing Director, Mark Grant, said, “We could not be happier to welcome Michelle to the Fiducia Commercial Network team – she brings the experience, ability and drive in financial services marketing at a crucial time of growth for the business.
“We have an amazingly talented team that supports the commercial finance brokerages on our AR network – and now the right person in place to articulate that perfectly to the wider audience.”
Having already had the opportunity to speak directly to several of the network members and understand the challenges they face, Michelle is looking forward to driving the marketing strategy, working with the team to build the Fiducia Commercial Network, and supporting the continued growth of our network members.
Fiducia Group CEO Marcus Grimshaw added, “I am thrilled to confirm that with Michelle joining us, we have assembled a team of industry professionals that mirrors our Network proposition.
“We simply have no like-minded competition.”